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A World of Branding: What the Lewis Model Teaches Us About Empathetic Marketing
Welcome back, adventurous readers! Staring at the intricate cultural tapestry of the world or your multicultural local community can feel a bit like juggling watermelons while balancing on a unicycle - quite the challenge, wouldn’t you agree? But hang on to your unicycles folks, because the Lewis Model is here to turn that challenge into a charming cha-cha!
Developed by maestro of linguistics Richard Lewis, the Lewis Model identifies different cultural communication and management styles across three main categories: Linear-Active, Multi-Active, and Reactive. The model can be used to understand how your branding will be communicated both in society and business on a global scale!
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