Melissa Lithgow Consulting

Melissa is a Strategic Leadership and Communications Expert with a mission to guide organisations in recognising the significance of human connections, whether internally with their workforce or externally with their clients. Now is the time to position your organisation as the preferred brand. Melissa came to Anema Designs to have some rebranding done that effectively communicates what she does and connects with the right people. The rebranding we did was looking at her visual brand identity holistically with not just a basic foundation of colours, typography and logo suite, but looking at it as a system with including graphic elements and mockup’s that help communicate and inspire Melissa’s audience. Think of your visual brand identity as a versatile toolkit, where each element—whether it's a graphic or a brand component—is readily available for use when needed. However, the key lies in maintaining consistency throughout, ensuring that your brand remains recognisable and cohesive across all channels and touch points.

The Story

We worked with Melissa Lithgow on rebranding with providing a new visual brand identity and collaborating with Wayfarer Designs in the website design and development.

This involved the creation of a strategic visual brand identity, seamlessly extending into website. Having the understanding and clarity of what Melissa does, including knowing her target audience, purpose, and vision really provided the platform to create epic visuals that helps her stand out in the marketplace and represent her mission.

The rebrand’s main focus is to provide branding that encapsulates Mel's mission to “strengthen and refocus the relationships between individuals, recognising that these connections are vital for success. By nurturing deeper connections, we can create a world where everyone feels secure, valued, and part of something greater.” Mel is dedicated to driving meaningful change and fostering strong connections and is passionate about the power of human relationships with Strategic Leadership and Communication. We used the graphic elements in the visual brand identity to represent the human connection and the impact relationships has.

Client Results and ROI

We had the opportunity to speak to Melissa Lithgow early 2024, who provided us with the following feedback:

• The feedback Melissa received from multiple people has been incredibly positive. Included statements like ‘it’s great to see you step into your zone of genius and even your branding reflects this’ and ‘I love getting your content and the new visuals are sweet & spicy, just like you’ and “I really love that you have taken this direction. You’re branding, the conversations, and what you’re doing just all fits you so well. I can tell how much you genuinely love it too. So many people spend sooo long looking for that glove that truely fits them.”

• Helped Melissa be more memorable when meeting new contacts.

• Increased click-through on her website.

• Receives comments from people saying, “‘always seeing me around’ on socials when in reality I’m not showing up more, but I think it’s due to the stunning visuals.”

• It feels more congruent with Melissa’s personality as well as the services she offers. Her positioning approach is to be known as an expert in her field. Melissa says, “Experts are happy to stand out for their opinions, methods, etc. and with my branding standing out, it’s in line with my approach.”

• It’s focussed and consistent because she has a full suite of branding and assets that match with no excuses and all platforms are consistent in look and feel. Easy to use the branding and Melissa is able to hand over to her team with minimal coaching or training.