Just like people, business brands have personalities—and yes, they can change too. In the wild world of marketing and branding, brands use archetypes as one of the ways to shape how their audience sees them.

Think of archetypes as the secret sauce that ensures your audience "feels" your brand’s vibe in a consistent way. But here’s the kicker: sometimes, your business might need to switch up its brand archetype as it grows.

Maybe, your brand started off as the Magician, you’re all about change, magic, and pushing people in the right direction. But as you’ve evolved, maybe you’re leaning more into your inner Badass, challenging the status quo and turning heads. Or perhaps you've embraced your wisdom, and now your brand’s giving off some serious Sage vibes.

This is part two of the common mistakes in brand identity and some useful tips on how to overcome it. Having a brand identity is crucial for communication, yet its existence doesn't guarantee effectiveness. Numerous large or small factors, from poor design choices to illegible text, hindering the development of a coherent and affective brand identity. Such oversights, intentional or not, can result in your brand identity not resonating with people.

Here we have compiled the last 6 common brand identity design issues as part of a list of 12 most common which you can view in the other blog post. There are some useful tips on how to upgrade your identity, differentiate your brand and connect with your people

Having a brand identity is crucial for communication, yet its existence doesn't guarantee effectiveness. Numerous large or small factors, from poor design choices to illegible text, hindering the development of a coherent and affective brand identity. Such oversights, intentional or not, can result in your brand identity not resonating with people.

Here we have compiled a list of common brand identity design issues, along with some useful tips on how to upgrade your identity, differentiate your brand and connect with your people.

Have you ever struggled with clearly communicating what you wanted or thought you knew what you wanted, only to realise it wasn't the right fit? Have you ever experienced thoughts like, 'This isn't what I pictured'? Maybe you had to explain your 'vision' to someone and ended up sounding like you were speaking gibberish, or it wasn't translated effectively, resulting in a visual misalignment.

Explore why we've incorporated stylescapes into our branding, design, and illustration process. Uncover how this strategic approach can profoundly affect and simplify your business. Stylescapes are a vital piece of our creative process, and we love the collaborative and communicative approach they bring.